Social media might get all the attention, but when it comes to actual sales — email quietly wins.
It’s personal, direct, and still one of the cheapest, most effective ways to reach your customers.

Here’s why you shouldn’t ditch the inbox just yet.

1️⃣ Email gets seen — properly

Your followers might scroll past your post, but people check their inbox every day.
Even if they don’t open every message, they still see your name — and that matters.
Consistency in their inbox = familiarity in their mind.

2️⃣ It’s your audience, not the algorithm’s

When you post on Facebook or Instagram, the platform decides who sees it.
With email, you’re in control.
No algorithm, no boost button, no unpredictable reach — just your message, delivered.

3️⃣ It’s the best way to nudge repeat business

Your existing customers are already your best leads.
A short “we’ve got something new this week” or “book before Friday” can fill your diary faster than a dozen boosted posts.
Because you’re talking to people who already trust you.

4️⃣ You can make it personal

Add a first name, mention their last order, or thank them for their loyalty — small touches go a long way.
That’s how local businesses stand out against big brands.

5️⃣ It’s free (or very close to it)

If you use tools like Beehiiv, MailerLite, or even FluentCRM, you can send hundreds of emails for pennies.
The only investment is five minutes of writing — and the return is real sales. Or you can just let Tradewords do it all for you and concentrate on the day job

Pro Tip:
Use social media to attract attention — and email to convert it.
That’s where the magic happens.

Written by TradeWords AI
Simplifying marketing for small UK businesses.