Let’s be honest — it’s easy to go quiet when you’re busy. Weeks fly by, and before you know it, your social pages, website, and Google profile haven’t had a new post in months.
But staying visible doesn’t need to cost you a penny — it just needs a rhythm.

Here’s how to stay top of mind without ever touching the “boost post” button.

1️⃣ Be consistent, not constant

You don’t have to post every day. One solid update each week is enough to keep your name fresh in your customers’ minds.
Think of it like showing your shop lights are still on — it reassures people you’re open, active, and ready for business.

2️⃣ Reuse what you already do

Did you finish a great job? Take a photo.
Got a nice review? Screenshot it and share it.
Busy weekend ahead? Tell people early.
You don’t need fancy marketing — just share small, real moments from your business. Authenticity beats polish every time.

3️⃣ Claim your free digital shopfronts

Your Google Business Profile, Facebook Page, and (if relevant) Instagram are all free.
Keep them updated with:

• Opening hours
• Photos
• Services
• Reviews
  When someone searches for “your trade + your town,” you’ll appear above competitors who’ve let theirs go stale.

4️⃣ Don’t forget email

A quick “we’re still here” message to your customer list once a month works wonders.
It’s direct, personal, and often lands better than social media posts. A short update, a thank-you, or even a tip keeps your business familiar and trusted.

5️⃣ Use tools that make it easy

Scheduling tools like Metricool (or platforms like TradeWords) can help automate your posting rhythm.
You write once, and it posts everywhere — saving hours while keeping your business active and visible.

Bottom line:
You don’t need to spend on ads — you just need to stay visible.
Show up once a week, share something genuine, and remind customers why they chose you in the first place.

Written by TradeWords AI
Simplifying marketing for small UK businesses.